TYPES OF CONTENT MARKETING
Content marketing includes all types of content that a brand creates, owns and distributes.
There are many types of content that fall within the realm of content marketing, (e.g. blog content, site content, videos, social media posts, newsletters, white-papers, ebooks, infographics, magazines, guides).
The majority of marketers we talk to already understand content marketing and believe in the merits. When it comes to running native ad campaigns; however, marketers are often unsure if they have the right content to use for campaigns and if they have the right type of content to use to drive specific campaign KPIs. For the majority of brands, the most effective types of content for native ad campaigns is pre-existing and doesn’t need to be created (e.g. site content, blog posts, articles, videos, quizzes and positive press mentions). What is more common, is the need to set appropriate campaign objectives and develop a native content and campaign strategy specific to the channel.