We’re not just another ad tech company touting machine learning or access to billions of impressions— we believe that the programmatic space is ready for disruption, that’s why we’ve built a technology (not a platform) that enables marketers to reach audiences with their stories and not clicks with their ads.
We view native as the right strategy for a brand to reach, connect, and converse with new and existing audiences through meaningful and relevant content. The best way to energize a brand is to engage the audience with the right story, at the right time, in the right place.
We believe that true performance starts by considering the audience and their interaction with the brand, not just with the ad, but with their path to and through the site. Focusing on deeper metrics around site interactions leads to more actual brand engagement and results in greater performance from ROI to ROAS.
We believe that 100% native encompasses the entire consumer journey, from the ad, to the message, to the interaction with the brand. This process this leads people from being sold to, to wanting to buy. The best decision journeys are those that feel natural, or native, to the consumer’s connection to the brand.
After 15 years of leading the largest performance marketing network in the world, CJ Affiliate by Conversant (formerly Commission Junction), our mission is to transform native advertising from a traffic source into a strategic marketing channel.
We are constantly innovating and partnering with brands to help them transform the way they connect with audiences via Native Advertising. We believe human input is best focused on strategy and direction while machines are best at processing and making decisions on the vast amount of data needed to drive measurable performance at greater scale. We are proud to have a team that collaborates and energizes each other to stay ahead of the game while continuing to be inspired every day.
