Tracking & Metrics

Rethinking Bounce Rate: How GA4 Revolutionizes Paid Media Success Metrics

Best PracticesProgrammatic

How to avoid running ads next to political content

StorytellingTechnology

Is AI replacing human-designed creative?

ProgrammaticTechnology

Storygize Increases Security While Reducing the Cost of Data Transfer with AWS PrivateLink

Campaign StrategyProgrammatic

Tis the Season of Contextual Targeting and Creative! Which Season are You In?

Campaign StrategyProgrammaticTracking & Metrics

Why Active Engagement Matters for Holiday Campaign Success