How Native Works

Choose Your Content

Programmatic native is a powerful content amplification channel that complements social media by extending similar content, (e.g. videos, blog content, site/campaign landing pages, 3rd party content, product reviews, positive press mentions, etc.) onto the open web.

Target Your Audience

Reach your ideal audience with a comprehensive suite of contextual, audience and site targeting capabilities designed to get your content in front of the right person, at the right time, and in the right place.

Set Your Goals

Establish your campaign KPIs, ranging from brand engagement to direct response, and allow machine led optimization and automated budget shifts eliminate wasted ad spend and reward the creative, publisher and device combinations that are achieving your goal.

Access Reports

Reach your ideal audience with a comprehensive suite of contextual, audience and site targeting capabilities designed to get your content in front of the right person, at the right time, and in the right place.

Learn how to get the most out of your native campaign.

Explore our native ad types.