logo
logo
  • The Platform
  • The Studio
  • Creative Consulting
  • Company
    • Who We Are
    • Our Culture
    • Join Our Team
  • News & Ideas
  • Contact Us
  • Login
  • Search
In Content Marketing, Content Strategy

What is Sponsored Content Marketing?

What is Sponsored Content Marketing?
  1. Home
  2. Content Marketing
  3. What is Sponsored Content Marketing?

What is Sponsored Content Marketing?

 

There are more opportunities to market your business online than ever before, but at the same time, many businesses are finding it hard to generate a consistent stream of new leads and customers, even though they’re pouring money into their marketing efforts month after month.

That’s because many of the traditional marketing approaches don’t generate the same results as they used to.

The habits of today’s internet consumers have changed, and they have learned to recognize or even flat out ignore any messages that are pushy or salesy.

But that doesn’t mean they don’t want to be marketed to.

In fact, if you can make your promotional materials a seamless part of their browsing experience, you can capture attention more effectively than ever before.That’s where sponsored content can be extremely useful.

 

What is Sponsored Content?

 

Sponsored content doesn’t differ that much from regular content – it also provides value, has all the qualities of a regular article, and might even be difficult to distinguish at first sight.

However, the key difference that helps to understand what is content advertising is that sponsored content allows companies to publish their own messages on other publications in a form that is much more likely to get read by the audience.

Instead of a banner on the side that 99% of visitors will most likely ignore, sponsored articles have the appearance and features of a regular article, but promote the business or its products in a way that is consistent with editorial content that gets published on the site as well.

Since ad-blocking software is now used by a large part of online consumers, native advertising sponsored content has become one of the most effective ways to get through to consumers and deliver promotional messages that serve as a natural continuation of their browsing experience instead of a disruption.Some have argued that sponsored content poses a danger to the integrity of publications, but the truth is, users have embraced sponsored content, as studies show that more users look at sponsored content than editorial articles.

 

What Are the Different Types of Sponsored Content?

 

The thing that makes sponsored content so effective is also what makes it a bit difficult to define its main characteristics clearly.

Since sponsored content has to blend in perfectly with editorial articles of the publication, a lot of the elements are determined by the specific website or media outlet where it is published.

That means that the theme and style of the sponsored article must match up perfectly with what is regularly posted, and it has to meet the expectations of the reader to be opened.

But this versatility also means that there are countless opportunities for making sponsored content work for your business – no matter the field that you operate in, there are most likely numerous publications that are read by your target audience, which could be the perfect place to publish a well-placed sponsored piece.

 

Does Sponsored Content Work?

 

As you can probably guess from what we discussed above, sponsored content not only works, it could potentially become the single most effective way to reach your online audience and grow your business.

Instead of having to break through barriers and various walls designed to block out advertisements, sponsored content can help you get in front of your audience where they like to hang out and present them with an article that is relevant and offers value while at the same time promoting your business.

What’s more, the unique editorial-style format of sponsored articles allows you to tell your brand’s story in more depth, as you have an entire article to present your message and position yourself in the way that you want. With trust in banner ads at an all-time low, sponsored content has been one of the fastest growing online marketing approaches, and the competitive sponsored content pricing ensures that the trend will continue for the foreseeable future.

 

Best Practices for Using Sponsored Content

 

Even though sponsored content marketing is one of the best ways to promote your business online, success isn’t guaranteed – in fact, many companies fail to reach their goals because they don’t follow a few of the key principles of putting together an effective native advertising campaign.

The first and most important thing you must figure out is who you want to reach – without in-depth knowledge about who your ideal prospects are, it will be almost impossible to choose the right publication and develop a relevant piece of content that generates the desired results.

Once you know who you want to reach, it will become much clearer which publications you should consider, as well as the type of content that would work best. While it’s crucial that the content matches the style and tone of the editorial publications, you must also be able to inject your brand’s personality and get your message in there as well.

Finally, it’s important to understand that achieving good results with sponsored content can take time – if you don’t have prior experience and don’t understand the nuances of native advertising vs sponsored content, it might take a few campaigns until you figure out what works for your brand and your business goals.

So, if you want to maximize your chances of success, it might be best to consult a professional native ads platform. And at Storygize, we have the experience to handle even the most complex sponsored content advertising projects and can help you make the right choices for your campaign.Call us at +1 (866) 786-7944 or schedule a call you here, and we’ll help you figure how to get sponsored content to work for your business.

Previous Post
Next Post
Related Content

Why Native Ads Will Enrich Your Consumer Experience

Content StrategyCustomer Experience

‘Storygize’ Your Content to Inspire and Convert Customers [Video]

Native AdvertisingContent Strategy

Top 5 Best Methods to Maximize Your Content Marketing

Top 5 Best Methods to Maximize Your Content Marketing

Content PromotionContent Strategy

What Irritates Consumers the Most About Native Advertising

What Irritates Consumers the Most About Native Advertising

Content MarketingContent StrategyCustomer Experience

Natively Speaking: Programmatic Native and the Future of Automated Buying [Thalamus Interview]

Native AdvertisingContent MarketingProgrammatic

It’s Time to Ask Yourself Why Your Target Audience Would Want Your Content

Content Marketing

Advertorial Advertising: What it is and how to write marketing content.

Advertorial Advertising: What it is & How to Write Marketing Content

Content Marketing

10 Objectives Native Advertising Will Help You Meet

Native AdvertisingContent Marketing

Conversions

How to Map Content to Your Conversion Funnel

Content Strategy

The Five-Part Framework for Native Advertising Success

Native AdvertisingCase StudyContent Marketing

What is Retargeting? – Remarketing vs Retargeting & How it Works

Campaign StrategyContent Strategy

How to Create Content that Works for Your Native Ad Campaign Goals

Native AdvertisingBest PracticesCampaign StrategyContent Strategy

Built for Better Advertising.

Get the campaign performance you've been looking for.

Contact Us

Why Storygize

The Platform
The Studio
Creative Consulting
High Impact Ads Gallery

Resources

News + Ideas
Case Studies

My Account

Login

Company

Who We Are
Our Culture

Request a Demo

  • Presale questions

Join Our Team

  • We're Hiring!

Legal

Website Privacy Policy
Service Privacy Policy
Opt Out
Do not sell my info
Sitemap

Follow

© 2022 Storygize. All rights reserved

Privacy Preference Center

Privacy Preferences

This website uses cookies to improve your experience. Cookie policyAllow Cookies