Goal

The goal was to generate qualified site traffic and content engagement while increasing awareness for specific health care issues and treatment options offered by a high-profile health care facility with state of the art medical services.

Our Approach

The target audience included male and female 50+, as well as friends and families facing serious health conditions. The campaign content included well written articles that provided insights and education into a number of serious health conditions and treatment options being offered.

Storygize produced dozens of headlines and image combinations to capture the attention of the ideal audience. Geo-targeting was used to serve the campaign within the target area. Real-time creative optimization was applied to improve click through rates, while active content engagement signals informed real-time buying decisions and eliminated wasteful ad spend while maximizing content engagement.

Results

0.25% CTR
2:11 (minutes) Time On Page
2:44 (minutes) Time On Site