Goals
Target high income individuals and families, active outdoor enthusiasts and dog lovers. Generate awareness of the State and the experiences awaiting visitors. Measure the impact of State visitations rates by the addressed audience during and after the campaign.
KPIs
Landing Page & Site Engagement, Completed Video Views, Destination Visitation
Our Approach
Campaign messaging included unique landing pages and short video content with lifestyle information and imagery about lesser known experiences that awaited visitors. Ideal audiences were presented branded content ads and native video on premium publisher’s websites across devices. Page level contextual alignment provided a better user experience and generated higher response rates. Once someone expressed interest (i.e. based on a proprietary engagement scores), we continued the conversation by Remessaging with two additional pieces of content highlighting different aspects of what awaits them in the destination.
Results
0.24% CTR
27,831 Site Visits
2:19 Landing Page Engagement
3:07 Site Engagement
1,071,553 Video Completes
65% VCR
2X Higher Destination Visits Against Benchmark
