Creative Strategist

Job Title: Creative Strategist (Marketing & Creative Studio)

About Storygize

Storygize is an ad-buying platform that delivers efficient audience engagement through programmatic storytelling. The more audiences engage with a brand, the more likely they are to become customers. Whether your campaign goals are brand awareness or conversion, active audience engagement is the key to unlocking campaign performance. We integrate world-class ad creative, technology, and insights for those on the quest for better programmatic campaign performance. Storygize is on a growth trajectory and this is a great opportunity to be an instrumental part of that journey. This is an ideal role for someone who is looking to make a consequential impact in expanding Storygize’s online presence and Creative Studio capabilities.

About the Storygize Creative Studio

Great campaign performance starts with the right creative and strategy. Before a brand can engage a prospective customer, it must first attract their attention – and that happens with great creative and the right strategy. One of the biggest problems media planners/buyers/marketers face when trying to launch high performing campaigns on time is not having the right channel specific creative assets and strategy, either because of lack of time, coordination or budget. The Storygize Creative Studio solves for those problems.

Responsibilities include but are not limited to:

• Creating, reviewing and editing content for the Storygize brand and Creative Studio programmatic ad campaigns
• Working with the SVP of Strategy and Account Management team in performing creative audits, content analyses, and developing successful campaign strategies through the lifecycle of a campaign from presale (RFP) to post launch
• Digital advertising asset preparation and delivery including but not limited to: performing brand audits, headline creation, adjusting campaign images (cropping) where needed, building or repurposing existing client assets into high performing native/video/banner ads
• Presenting and communicating directly with clients to build lasting relationships and ensure campaign success
• Staying up to date on client communications and campaign updates via email and Asana projects
• Directly supporting the account management team and project managing client requests, providing feedback during production and ensuring creative is delivered on time and to spec
• Proactively monitoring creative performance and combining data analysis and client feedback to create creative optimization strategies and recommendations for performance and future iterations
• Working with the marketing department to get an understanding of the short-term and long-term marketing targets, developing content strategies accordingly, and developing and creating an ongoing content calendar
• Developing, designing, planning and executing media assets for our social media platforms, including but not limited to: Instagram (Reels + Feed primarily, IGTV is a plus), Twitter, LinkedIn, Facebook, Youtube
• Developing various content types (from graphics, videos, & articles) for the Storygize blog and social media channels, utilizing consistent voice and tone
• Collaborating with the sales and account management teams to develop collateral, articles, case studies, and other forms of written content
• Creating and modifying web content on a regular basis, including for our website, newsletter and social media accounts
• Tracking and analyzing content performance to continue driving visibility across search and social channels

Requirements

You are: 

• Approachable, honest and empathetic
• Highly driven, energetic, and take initiative
• Curious, love to research and problem solve
• Positive, proactive and able to consistently exercise great judgment
• VERY attentive to detail
• Creative and think outside-the-box
• Highly organized and use your time effectively
• Interested in solving problems and answering questions with data

You have:

• Up-to-date knowledge of the programmatic advertising ecosystem and native advertising (this is a must)
• Exceptional verbal and written communication skills
• Content creation and marketing experience
• Expert proficiency in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, XD, Acrobat) and you must be able to show several examples of your work
• Proficiency in Asana, Google Suite (Google Drive, Gmail, Google Sheets, Google Docs, Google Slides), Microsoft Office Suite (Powerpoint, Excel, Word), Mac OS & iOS
• A flair for all things social media, including a sharp sense of what makes a story engaging
• Experience creating helpful and engaging content for various channels
• Experience developing graphics, written-word, and video content (extra points if you have animation skills)
• The ability to manage multiple creative projects
• Strong photo, video and editing skills (specifically as it pertains to Instagram)
• Demonstrable previous digital writing experience (either editorial or commercial)
• 3-5 years of relevant experience