Category: Campaign Measurement

Beautiful Young Woman Portrait Over Yellow Background.
The Video Metric Many Marketers Still Can’t Answer
AdobeStock_1753748879
The Dangerous Comfort of a Strong CTR
AdobeStock_160849901
CTR Tells You Someone Clicked
Stop-Optimizing-Digital-Trader-
Stop Over-Optimizing: Why Programmatic Campaigns Need Patience, Not Constant Tweaks
CTR (Click-through rate)
Are CPMs and VCRs Keeping Video Buyers Focused on the Wrong Goals?