And just like that… the holidays are here.
The sun is shining, the temps are blazing, and we’re bringing up the holidays? It might still be summer, but the holiday shopping season is closer than you think. Traditionally, the buying season has started around Thanksgiving, but data trends over the past few years show consumers are starting their holiday purchasing earlier than ever. This trend is expected to continue this year, exacerbated by concerns about supply shortages, increased inflation, and delivery delays. In other words, the time for holiday campaign planning is now.
eMarketer forecasts that total US retail spending this holiday season will increase 3.3%, reaching $1.262 trillion. US retail eCommerce sales are expected to increase by 15.5% and account for nearly 23% of total holiday retail sales (source). This provides an excellent opportunity for brands to acquire new customers and grow revenue by capturing key moments in the buyer’s journey.
The sun is shining, the temps are blazing, and we’re bringing up the holidays? It might still be summer, but the holiday shopping season is closer than you think. Traditionally, the buying season has started around Thanksgiving, but data trends over the past few years show consumers are starting their holiday purchasing earlier than ever. This trend is expected to continue this year, exacerbated by concerns about supply shortages, increased inflation, and delivery delays. In other words, the time for holiday campaign planning is now.
eMarketer forecasts that total US retail spending this holiday season will increase 3.3%, reaching $1.262 trillion. US retail eCommerce sales are expected to increase by 15.5% and account for nearly 23% of total holiday retail sales (source). This provides an excellent opportunity for brands to acquire new customers and grow revenue by capturing key moments in the buyer’s journey.
US retail eCommerce sales are expected to increase by 15.5% and account for nearly 23% of total holiday retail sales
US retail eCommerce sales are expected to increase by 15.5% and account for nearly 23% of total holiday retail sales
The challenge? Attracting your target audience’s attention in a busy media landscape is getting more difficult and expensive. Paid search and social media are central to most holiday advertising plans, but are limited in their effectiveness and efficiency. Paid search fails to meaningfully generate new demand and is more productive when used for existing demand capture. Social media has scale, but is seeing a steady decrease in performance and increase in cost. This is causing many advertisers to look elsewhere for complementary or alternative channels to fuel continued growth, especially during their busiest time of year.
Programmatic buying on the open web is the new name of the game. With strategic placements on premium publishers and advanced targeting capabilities, native display, rich media, and video ad formats are powerful messaging canvases. These high performing channels are key to generating awareness, driving store visitation and incremental sales.
Are you ready to start your holiday campaign planning? Storygize can help. We develop campaign strategies with channel-specific assets that deliver better audience experiences, deeper brand engagement, and more meaningful outcomes. Contact us today.
The challenge? Attracting your target audience’s attention in a busy media landscape is getting more difficult and expensive. Paid search and social media are central to most holiday advertising plans, but are limited in their effectiveness and efficiency. Paid search fails to meaningfully generate new demand and is more productive when used for existing demand capture. Social media has scale, but is seeing a steady decrease in performance and increase in cost. This is causing many advertisers to look elsewhere for complementary or alternative channels to fuel continued growth, especially during their busiest time of year.
Programmatic buying on the open web is the new name of the game. With strategic placements on premium publishers and advanced targeting capabilities, native display, rich media, and video ad formats are powerful messaging canvases. These high performing channels are key to generating awareness, driving store visitation and incremental sales.
Are you ready to start your holiday campaign planning? Storygize can help. We develop campaign strategies with channel-specific assets that deliver better audience experiences, deeper brand engagement, and more meaningful outcomes. Contact us today.
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