Author: admin

From Machine Learning to Agentic AI: The Roadmap Every Media Planner Needs to Save Time and Money

AI, Digital Advertising, Programmatic

Why Healthcare Brands Need Contextual Targeting in a Post-Cookie World

Campaign Strategy, Contextual Targeting

Stop Over-Optimizing: Why Programmatic Campaigns Need Patience, Not Constant Tweaks

Campaign Measurement, Campaign Strategy, Programmatic

Are CPMs and VCRs Keeping Video Buyers Focused on the Wrong Goals?

Campaign Measurement, Campaign Strategy, Programmatic

Rethinking Reach & Frequency in the Programmatic Era

Campaign Strategy, Programmatic

Digital Holiday Campaigns That Win—No Matter What the Market Does

Campaign Strategy, Programmatic, Seasonal Campaign

The Power of Cross-Device Story Sequencing: How AI-Driven Personalization is Transforming Digital Advertising

Campaign Strategy, Content Strategy, Programmatic

The Efficiency of Contextual Targeting: Driving Higher Engagement and Boosting Conversions

Tracking & Metrics

Rethinking Bounce Rate: How GA4 Revolutionizes Paid Media Success Metrics

Tracking & Metrics

How to avoid running ads next to political content

Best Practices, Programmatic

Is AI replacing human-designed creative?

Storytelling, Technology

Storygize Increases Security While Reducing the Cost of Data Transfer with AWS PrivateLink

Programmatic, Technology

Tis the Season of Contextual Targeting and Creative! Which Season are You In?

Campaign Strategy, Programmatic

Why Active Engagement Matters for Holiday Campaign Success

Campaign Strategy, Programmatic, Tracking & Metrics

And just like that… the holidays are here.

Campaign Strategy, Native Ads, Native Advertising, Programmatic

Why Native Advertising Beats Out Traditional Advertising In Today’s Technological Age

Campaign Strategy

What is the Difference Between Programmatic Native Advertising and Native Advertising?

Campaign Strategy

The Value and Benefits of Native Advertising [Infographic]

Native Advertising

Storygize Qualifies for Respected Category in NAI’s Fresh Look At Native Advertising Ad Tech Landscape

Native Advertising

Storygize and Sharethrough Partner to Help Marketers Reach More New Customers

Native Advertising

Avoid Annoying Your Audience by Utilizing Native Advertising in These Three Formats

Native Advertising, Programmatic

$53.4B Expected to be Invested in Native Ads by 2020, Here’s Why

Native Advertising

Programmatic Marketing & Advertising: Media Buying & Ads Explained

Native Ads, Programmatic

9 Valuable Native Advertising Trends As Told By NAI’s CEO Jesper Laursen

Native Ads

Why Native Ads Will Enrich Your Consumer Experience

Content Strategy, Customer Experience

‘Storygize’ Your Content to Inspire and Convert Customers [Video]

Content Strategy, Native Advertising

What is Promoted Content? – Sponsored Posting Strategy & Services

Content Promotion

Top 5 Best Methods to Maximize Your Content Marketing

Content Promotion, Content Strategy

What is Sponsored Content Marketing?

Content Marketing, Content Strategy

What Irritates Consumers the Most About Native Advertising

Content Marketing, Content Strategy, Customer Experience

Natively Speaking: Programmatic Native and the Future of Automated Buying [Thalamus Interview]

Content Marketing, Native Advertising, Programmatic

It’s Time to Ask Yourself Why Your Target Audience Would Want Your Content

Content Marketing

Native Advertising Results – What Is The Connection Between Ad Viewability And Performance?

Native Ads, Native Advertising, Programmatic

Advertorial Advertising: What it is & How to Write Marketing Content

Content Marketing

10 Objectives Native Advertising Will Help You Meet

Content Marketing, Native Advertising

How to Map Content to Your Conversion Funnel

Content Strategy

The Five-Part Framework for Native Advertising Success

Case Study, Content Marketing, Native Advertising

Detour Simple Finds Success in Collaboration with Storygize’s Native Advertising

Case Study, Native Advertising

Why Your Ad Campaigns are Not Generating the Targeted Exposure You Want

Campaign Strategy, Native Advertising, Programmatic

What is Retargeting? – Remarketing vs Retargeting & How it Works

Campaign Strategy, Content Strategy

Types of Online Advertising for Your Business

Campaign Strategy, Native Advertising

Effective Advertisement Campaign Planning & Strategy Ideas

Campaign Strategy

The Five Elements of a Successful Native Ad Campaign

Best Practices, Native Advertising

Quality Metrics: How to Determine the Value of Your Native Ad Campaign

Best Practices, Native Advertising, Tracking & Metrics

How to Make Sure You Always Hit the Target with Native Advertising

Best Practices, Campaign Strategy, Native Advertising

How to Create Content that Works for Your Native Ad Campaign Goals

Best Practices, Campaign Strategy, Content Strategy, Native Advertising

Five Tips When Choosing an Effective Native Ad Image

Best Practices, Native Advertising

Five Common Mistakes Setting Native Ad Campaign Goals

Best Practices, Content Strategy, Native Advertising

Experts Explain the Worst Mistakes You Can Make in Native Advertising

Best Practices, Native Advertising

Eight Tips for Writing an Irresistible Native Ad Headline

Best Practices, Content Strategy, Customer Experience, Native Advertising