The most important task for any business is attracting customers.
Without people who are interested in what a company has to offer, a business is effectively non-existent, so attracting targeted leads is a continuous process that doesn’t stop even when business is booming.
That’s where advertising campaigns come into play.
Merely creating an advertisement isn’t enough – one ad won’t be able to make a significant impact. But with a campaign, you can develop a comprehensive strategy for attaining a specific goal that you want to achieve, and lay out all the necessary steps that you’ll need to take in the process.In this article, we’ll explore what is an advertising campaign, what is the purpose of advertising, and how you can develop a comprehensive advertising campaign strategy and reach your goals.
What is an Advertisement Campaign?
In essence, an ad campaign is a series of ads that are all designed to accomplish a single goal or revolve around a core message.
There are many ways that a company can use an advertisement campaign to promote itself, and some of them, like print media or billboards, have been around for a long time. Today, online marketing campaigns are quickly taking over as the most effective way to promote your business, although older strategies can still deliver results as well.
No matter which strategy you choose, the important thing to remember is that when developing advertising campaigns, you need to have clear goals that you want to accomplish.
While these goals largely depend on your needs, they usually revolve around either building awareness for your brand or your products, generating leads through sign-ups to newsletters or mailing lists, or driving sales.
With the help of an advertisement campaign, you can execute a singular strategy over multiple mediums and platforms, maximizing your reach and growing your business at a rapid pace.
Instead of having a bunch of individual ads, you can develop a campaign and build a singular strategy where all ads work together to engage your audience and accomplish your goals, helping you get the most out of your budget.
Most Effective Types of Advertising Campaigns
Now that we figured out what is an ad campaign, let’s look at some ad campaign ideas that can help you promote your business, both online and offline.
It’s important to find the most effective advertising campaigns that work best for your company, and not be afraid to combine multiple mediums for promoting your business because that’s the best way to reach the maximum number of people and gain an advantage over your competitors.
So, to get you started, let’s explore a few of the most popular types of advertising campaigns below.
Before the age of the internet, advertising on print media was arguably the most effective way for businesses to reach their target audience.
By placing ads in the right publications, you could get in front of a huge audience of potential customers, and if your offer was good, it was likely that the ad would produce an incredible ROI for your company.
And even though online advertising has become the go-to approach for most companies, promoting your business in newspapers and magazines still has its place – millions of people still read print every single day, and they are still as responsive to well-placed ads as ever before.
Another timeless way to promote your business is with the help of billboards.
They are the predecessors of banners on the internet, the only difference being that there’s no ad-blocking tool for removing billboards as of yet, so if you find a good spot for running your campaign, people will see your message.
A testament to the continuous success of billboards is the fact that most of the largest companies in the world still use them.
If you can create an eye-catching and relevant billboard campaign and find locations where you can reach your target audience, a billboard can be incredibly effective and can generate you new customers month after month.
TV & Radio (and Podcasts)
If you need to reach a large audience quickly, television can still offer amazing results.
Although a television ad campaign can be very expensive, if you have a product with a wide-appeal and want to improve brand awareness and drive sales over a larger region, it could still be very profitable.
Radio, on the other hand, offers some of the same benefits, just on a smaller scale – you can get your message in front of a very targeted audience and start seeing results from your campaign almost immediately.
With today’s growing popularity of podcasts, they have become another option, as the audiences of podcasts are very specific, so if you can put a relevant offer in front of the right audience, you may find it to be one of the most cost-effective ways to generate leads for your company.
Finally, promoting your business online is probably the most promising type of advertising campaign that you could run.
The sheer size of the audience that hangs out online every single day, combined with the advanced targeting and performance tracking tools that are available, makes it potentially the most cost-effective way to attract new customers and grow your business in the 21st century.
You can promote your business on Google AdWords and get in front of people who are actively looking for what you have to offer, or advertise on Facebook or other social media platforms by lasering-in on the ideal customer that your business wants to attract and showing him relevant messages.
Another growingly popular option is to use native advertising that can blend with the style and feel of online publications and insert promotional messages without disrupting the experience of the user.
Best Practices for Successful Advertising Campaigns
Numerous advertising campaign planning factors go into making it a success – even similar campaigns may perform completely differently and the reasons why are not always apparent.
That’s why it’s essential to follow the best practices that have become the standard in the industry to maximize your chances of success.
The first step of any advertising campaign is understanding who you want to reach – the target audience will dictate all of your following decisions such as the type of campaign that you want to run, the medium that you want to use, and even the goals that you aim to accomplish.
Once you know who you want to reach, you should establish realistic goals and list out the steps for making it happen so that you can develop the message that your campaign will revolve around.
Finally, once your campaign is launched, you must use all the tools that are available to track performance and look for areas that you could improve.At Storygize, we specialize in developing native advertising strategies for our clients that can complement advertising campaigns and help achieve the best results. Call us at +1 (866) 786-7944 or fill out a form here and we will show you how native advertising can help to grow your business.