Why Active Engagement Matters for Holiday Campaign Success
Measuring purchase intent
Tracking site engagement can give you a broad idea of how interested your audience is in your site content, but time on page only tells part of the story and gives little insight into audience behavior. Are they reading? Are they scrolling through to the bottom? Where are they navigating on the page? Are they adding anything to their cart? Did they leave a window or tab open? Tracking active engagement can answer these questions and more by measuring user behavior beyond time on page.
Our proprietary True Engagement® Technology tracks how users are interacting with your content. Measuring active engagement enables us to target audiences that are deeply interested in your brand, while optimizing to engaged audiences in real-time for maximum efficiency and effectiveness on the media buy. Compelling ad creative and messaging are what drive consumers to your site, and True Engagement® ensures the campaign is optimized toward a target audience that is most likely to make a purchase.
Success Story
A leading jewelry brand targets consumers interested in fashion and luxury goods with a goal of driving sales at a 3:1 return on ad spend (ROAS). Using our proprietary True Engagement® Technology, the campaign has successfully targeted consumers that are truly interacting with the content and building intent to purchase. The campaign continues to run leading into the holiday season with a 6:1 ROAS as consumers are gearing up to make holiday purchases.
Are you looking to further understand your audience’s purchasing intent this holiday season? We can help. In addition to our proprietary True Engagement® Technology, our team develops campaign strategies with channel-specific assets that deliver better audience experiences, deeper brand engagement, and more meaningful outcomes. Get started today.
Measuring purchase intent
Tracking site engagement can give you a broad idea of how interested your audience is in your site content, but time on page only tells part of the story and gives little insight into audience behavior. Are they reading? Are they scrolling through to the bottom? Where are they navigating on the page? Are they adding anything to their cart? Did they leave a window or tab open? Tracking active engagement can answer these questions and more by measuring user behavior beyond time on page.
Our proprietary True Engagement® Technology tracks how users are interacting with your content. Measuring active engagement enables us to target audiences that are deeply interested in your brand, while optimizing to engaged audiences in real-time for maximum efficiency and effectiveness on the media buy. Compelling ad creative and messaging are what drive consumers to your site, and True Engagement® ensures the campaign is optimized toward a target audience that is most likely to make a purchase.
Success Story
A leading jewelry brand targets consumers interested in fashion and luxury goods with a goal of driving sales at a 3:1 return on ad spend (ROAS). Using our proprietary True Engagement® Technology, the campaign has successfully targeted consumers that are truly interacting with the content and building intent to purchase. The campaign continues to run leading into the holiday season with a 6:1 ROAS as consumers are gearing up to make holiday purchases.
Are you looking to further understand your audience’s purchasing intent this holiday season? We can help. In addition to our proprietary True Engagement® Technology, our team develops campaign strategies with channel-specific assets that deliver better audience experiences, deeper brand engagement, and more meaningful outcomes. Get started today.
