logo
logo
  • The Platform
  • The Studio
  • Creative Consulting
  • Company
    • Who We Are
    • Our Culture
    • Join Our Team
  • News & Ideas
  • Contact Us
  • Login
  • Search
In Native Advertising

$53.4B Expected to be Invested in Native Ads by 2020, Here’s Why

$53.4B Expected to be Invested in Native Ads by 2020, Here’s Why
  1. Home
  2. Native Advertising
  3. $53.4B Expected to be Invested in Native Ads by 2020, Here’s Why

There’s an obvious reason why native is about to make up two-thirds of all spend on mobile ads. But there’s also an underlying reason that isn’t being talked about yet. Let’s start there.

What makes this conversation interesting is the shift that is happening in marketing, a shift from interrupting consumer experiences to enhancing them. As marketers, we are now actually responsible for the experiences our audience has online, not just the messages we want to deliver.

Here’s the punch line: It has become binary – either you make a digital experience better or you take away from it.

You don’t need to survey your audience to see that their experiences online are full of interruptions, distractions and noise. Which is why outdated tactics like display advertising don’t cut it. We all know this is the reality, and as an industry, we’re finally starting to act on it.

This is what has enabled native advertising to emerge as the bright new star in the digital marketing ecosystem. And with the ability to buy native programmatically, advertising dollars shift rapidly. On that note, we recently updated the 22-page eBook we wrote on everything marketers need to know about programmatic native advertising. That piece is worth checking out.

Now, back to the obvious reason marketers are expected to spend $53.4B on native advertising by 2020: It freakin’ works!

How? Well, for starters, people pay more attention to native ads and prefer them over other advertising. That matters. When you deliver valuable content to the right audience, you really do enhance their digital experience. That’s how you get attention and put yourself in a position to story tell your way through their journey, all the way to purchase.

Simply put, programmatic native advertising offers media buyers and content marketers a more compelling form of online paid media to promote and distribute content.

It’s what people want. They want a better experience online – and increasingly so on their mobile devices – and the most reliable and meaningful way to provide that is by delivering quality content for your specific audience. And if you want any level of scale with that, take a closer look at programmatic native advertising via our eBook.

Previous Post
Next Post
Related Content
The Value and Benefits of Native Advertising [Infographic]

The Value and Benefits of Native Advertising [Infographic]

Native Advertising

Storygize Platform

Storygize Qualifies for Respected Category in NAI’s Fresh Look At Native Advertising Ad Tech Landscape

Native Advertising

Conversions

Storygize and Sharethrough Partner to Help Marketers Reach More New Customers

Native Advertising

Avoid Annoying Your Audience by Utilizing Native Advertising in These Three Formats

Avoid Annoying Your Audience by Utilizing Native Advertising in These Three Formats

Native AdvertisingProgrammatic

‘Storygize’ Your Content to Inspire and Convert Customers [Video]

Native AdvertisingContent Strategy

Natively Speaking: Programmatic Native and the Future of Automated Buying [Thalamus Interview]

Native AdvertisingContent MarketingProgrammatic

Native Advertising Results – What Is The Connection Between Ad Viewability And Performance?

Native AdvertisingNative AdsProgrammatic

10 Objectives Native Advertising Will Help You Meet

Native AdvertisingContent Marketing

The Five-Part Framework for Native Advertising Success

Native AdvertisingCase StudyContent Marketing

Detour Simple Finds Success in Collaboration with Storygize’s Native Advertising

Native AdvertisingCase Study

Audience

Why Your Ad Campaigns are Not Generating the Targeted Exposure You Want

Native AdvertisingCampaign StrategyProgrammatic

Types of Online Advertising for Your Business

Native AdvertisingCampaign Strategy

Built for Better Advertising.

Get the campaign performance you've been looking for.

Contact Us

Why Storygize

The Platform
The Studio
Creative Consulting
High Impact Ads Gallery

Resources

News + Ideas
Case Studies

My Account

Login

Company

Who We Are
Our Culture

Request a Demo

  • Presale questions

Join Our Team

  • We're Hiring!

Legal

Website Privacy Policy
Service Privacy Policy
Opt Out
Do not sell my info
Sitemap

Follow

© 2022 Storygize. All rights reserved

Privacy Preference Center

Privacy Preferences