Today we’re publishing our brand new eBook “How Media Buyers Can Crush It with Native Advertising Today,” to give media buyers and content marketers a framework for driving immediate success with native ads.
Storygize is excited to tell you about our new partnership with the Sharethrough Exchange (STX), the leading native ad exchange.
We got an awesome note from Chad Pollitt about the latest work from Native Advertising Institute: They have categorized 272 companies in the native advertising technology landscape and prepared a killer infographic.
We’re big fans of the work Native Advertising Institute continues to do in our space, and when Jesper Laursen (its CEO) speaks, we listen.
Let’s break this down: You’re doing native advertising – or thinking about doing it – because you know you have to capture the attention of your target audience in order to grow your business.
There’s an obvious reason why native is about to make up two-thirds of all spend on mobile ads. But there’s also an underlying reason that isn’t being talked about yet. Let’s start there.
In the world of marketing, good content captivates, informs, and/or entertains. That said, even the most thoughtful and attractive content doesn’t necessarily deliver an audience.
In the media buying space, it can be challenging to find symmetry between profitability and a genuine user experience. Adding more display ads may show a return on investment for a while, but not without heavy cost—the poor user experience will ultimately affect the value of your brand negatively.
Move Over Banner Ads
Native advertising is now the standard digital ad channel garnering impressive consumer attention and engagement levels at a rate of up to 60% higher than traditional display ads.
Detour Simple tasked Storygize to promote a positive earned media mention on Menshealth.com to increase website visitors, newsletter subscriptions, and product sales.
Although native advertising has been around for a number of years as a means to distribute content and create brand awareness to a wide, targeted audience, the recent explosion of application development and digital media and mobile app use has ignited a native renaissance of sorts.
As you’ve heard by now, “banner blindness” is indeed a thing. More people see and respond to native ads. In fact, consumers pay 25% more more attention to native ads than to traditional banner ads.
Relevance, digital marketing agency, publication, and events producer, asked Storygize CEO David Osman his thoughts on mistakes marketers commit within native advertising.
With so many brands doing content marketing, the amount of information and content on the Internet has exploded. In fact, according to Mark Schaefer’s book, “The Content Code,” in 2020 there will be five times more information on the Internet than what was on it in 2015.
We live in a world where everyone and everything does more and more online. It makes sense, then, today’s world of digital advertising is constantly evolving; marketing trends change just as fast as the way consumers engage with digital information changes.
Publishers and other websites often provide advertisers with a list of metrics by which to judge a native ad’s performance. While helpful, a brand should create its own metrics. Why?
Regardless of what format a content asset takes (e.g., a blog post, a bylined article, a guide, a white paper, etc.), the actual words, visuals, and other elements constitute the collective message that will be delivered to a target audience.
Believe it or not, native advertising has been around for over 100 years. It has existed in magazines and newspapers, on radio and television, and today, it has become a major distribution channel for many digital media buyers and content marketers, alike.
For those familiar with the terms “programmatic” and “native,” the concept of “programmatic native” probably sounds counterintuitive at first.
Programmatic native advertising supports content marketing. That means, in order to use in-feed native ads to promote a brand or product, a brand must have a solid content and distribution strategy.