Five Common Mistakes Setting Native Ad Campaign Goals

Five Common Mistakes Setting Native Ad Campaign Goals

So you’ve got successful content on your site. All you need now is a winning native ad campaign and you’ll be golden. Setting performance goals is key, obviously, but that’s the easy part. Right? Guess again. In fact this is where many marketers miss their first shot to tally early points for their campaigns.

How to Make Sure You Always Hit the Target with Native Advertising

In the growing world of native advertising, it is increasingly important for marketers to understand their audience. This includes demographics, psychographics, geography, timing, media channels, and a variety of other indicators. This also means reaching the right audience, at the right time, with the right content. We’ve broken down some of the most important targeting categories for you below:

Why Would They Want Your Content?

Let’s break this down: You’re doing native advertising – or thinking about doing it – because you know you have to capture the attention of your target audience in order to grow your business.

5 Steps to Native Advertising Victory

In the world of marketing, good content captivates, informs, and/or entertains. That said, even the most thoughtful and attractive content doesn’t necessarily deliver an audience.

Native Ads ‘Blend In’ Using Three Key Ad Formats

In the media buying space, it can be challenging to find symmetry between profitability and a genuine user experience. Adding more display ads may show a return on investment for a while, but not without heavy cost—the poor user experience will ultimately affect the value of your brand negatively.

6 Steps of Native Ad Story Sequencing


Regardless of what format a content asset takes (e.g., a blog post, a bylined article, a guide, a white paper, etc.), the actual words, visuals, and other elements constitute the collective message that will be delivered to a target audience.